selected work

Projects that define the region.

From Formula 1 fan zones to government mega-events — a selection of the work we've been trusted to design, build, and operate.

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Events we've put on the map.

A selection of events delivered across the GCC. Most engagements operate under non-disclosure — case studies released by partner approval.

Formula 1 STC Saudi Arabian Grand Prix
2025
case 01_ · activations × entertainment

Formula 1 STC Saudi Arabian Grand Prix.

Fan zone activations and entertainment programming across the Jeddah Corniche Circuit — interactive zones, live artist bookings, and four-day operational delivery for the Kingdom's marquee motorsport weekend.

location
Jeddah, Saudi Arabia
year
2025
studios
Activations · Entertainment
duration
4 days
scope
fan zones · live entertainment · ops
outcome
full activation delivered across event days
2025
case 02_ · activations × creative × production

Rolls Royce — Phantom 100.

A curated anniversary evening celebrating 100 years of the Phantom — bespoke entertainment, spatial décor design, on-ground staffing, and full event build for an ultra-exclusive Riyadh gathering.

location
Riyadh, Saudi Arabia
year
2025
studios
Activations · Creative · Production
duration
1 day
scope
entertainment · décor · activations · staffing
outcome
anniversary evening delivered to brief
The Saudi Games '24
2024
case 03_ · activations × entertainment

The Saudi Games '24.

Fan activations and entertainment programming across multiple sport venues for the Saudi Games — engagement zones, crowd programming, and multi-venue operational support over 17 competition days.

location
Riyadh, Saudi Arabia
year
2024
studios
Activations · Entertainment
duration
17 days
scope
fan zones · entertainment · multi-venue ops
outcome
delivered across all competition days
WTA Finals — Community Engagement
2025
case 04_ · activations

WTA Finals — Community Engagement.

26-day community engagement programme surrounding the WTA Finals in Riyadh — fan touchpoints, public activations, and grassroots audience engagement extending the tournament's reach across the city.

location
Riyadh, Saudi Arabia
year
2025
studios
Activations
duration
26 days
scope
community engagement · fan activations
outcome
extended tournament reach across the city
Islamic Solidarity Games — Athlete Village
2025
case 05_ · activations × entertainment

Islamic Solidarity Games — Athlete Village.

Activations and entertainment programming within the Athlete Village for the 25th Islamic Solidarity Games — 25 days of programming designed to welcome and engage competing athletes from 57 nations.

location
Riyadh, Saudi Arabia
year
2025
studios
Activations · Entertainment
duration
25 days
scope
athlete village · activations · entertainment
outcome
full programme delivered across games duration
2025
case 06_ · creative × entertainment

Range Rover — Gala Dinner.

An exclusive brand gala dinner for Range Rover — curated entertainment, bespoke décor design, and custom product integration for an invite-only Riyadh audience.

location
Riyadh, Saudi Arabia
year
2025
studios
Creative · Entertainment
duration
1 day
scope
entertainment · décor · customized products
outcome
gala dinner delivered on brief
The 1001 Seasons of Elie Saab
2024
case 07_ · consultancy × production

The 1001 Seasons of Elie Saab.

Project management and consultancy for a landmark Riyadh Season exhibition — a three-month cultural showcase of Elie Saab's creative legacy, delivered within one of the Kingdom's most prestigious seasonal programmes.

location
Riyadh, Saudi Arabia
year
2024
studios
Consultancy · Production
duration
3 months
scope
project management · consultancy · operations
outcome
exhibition delivered across full Riyadh Season run
Riyadh Tours & Saudi Jump
2025
case 08_ · activations × entertainment

Riyadh Tours & Saudi Jump.

Month-long activations and entertainment delivery for Riyadh Season's equestrian and motorsport programming — audience engagement across multiple event days and a city-wide entertainment footprint.

location
Riyadh, Saudi Arabia
year
2025
studios
Activations · Entertainment
duration
31 days
scope
activations · entertainment · season programming
outcome
full season run delivered
International MICE Summit — Gala Dinner
2025
case 09_ · creative × entertainment × production

International MICE Summit — Gala Dinner.

Full-service gala dinner production for the International MICE Summit — entertainment curation, décor build, on-site staffing, and bespoke branded elements for an audience of global events industry leaders.

location
Riyadh, Saudi Arabia
year
2025
studios
Creative · Entertainment · Production
duration
1 day
scope
entertainment · décor · staffing · custom products
outcome
gala dinner delivered to international standard
Saudi Arabia Snooker Masters
2025
case 10_ · activations × entertainment

Saudi Arabia Snooker Masters.

Nine days of fan activations and entertainment programming surrounding the Saudi Arabia Snooker Masters in Jeddah — audience engagement zones and on-ground operational support for a growing international sporting event.

location
Jeddah, Saudi Arabia
year
2025
studios
Activations · Entertainment
duration
9 days
scope
fan activations · entertainment · ops
outcome
full event activation delivered
Saudi Media Forum 2026
2025 – 2026
case 11_ · consultancy

Saudi Media Forum 2026.

Consultancy and project management dashboard delivery for the Saudi Media Forum — operational planning support and a custom digital management tool built to coordinate a large-scale national media industry gathering.

location
Riyadh, Saudi Arabia
year
2025 – 2026
studios
Consultancy
duration
3 months
scope
consultancy · project management · PM dashboard
outcome
dashboard delivered ahead of forum
Beesline — Supercharged Serums (Riyadh)
2025
case 12_ · production × consultancy

Beesline — Supercharged Serums (Riyadh).

Full-service pop-up event management for Beesline's Supercharged Serums product launch in Riyadh — project management consultancy, catering delivery, and photo and video production across three activation days.

location
Riyadh, Saudi Arabia
year
2025
studios
Production · Consultancy
duration
3 days
scope
PM consultancy · catering · photo & video
outcome
pop-up launch delivered on all deliverables
Beesline — Supercharged Serums (Jeddah)
2026
case 13_ · production × consultancy

Beesline — Supercharged Serums (Jeddah).

Logistics management and project management consultancy for the Jeddah leg of Beesline's Supercharged Serums pop-up tour — replicating the Riyadh activation format with city-specific operational planning.

location
Jeddah, Saudi Arabia
year
2026
studios
Production · Consultancy
duration
3 days
scope
PM consultancy · logistics management
outcome
Jeddah leg delivered on schedule
Azzal Street Food Market
2025
case 14_ · consultancy

Azzal Street Food Market.

Consultancy and advisory for the Azzal Street Food Market concept — strategic guidance on event format, vendor curation, and operational structure for a community-driven food and culture destination in Riyadh.

location
Riyadh, Saudi Arabia
year
2025
studios
Consultancy
duration
1 month
scope
consultancy · advisory · format development
outcome
concept advisory completed
Riyadh Motorshow
2025
case 15_ · production

Riyadh Motorshow.

Staffing management for the Riyadh Motorshow — end-to-end staff deployment across a three-day automotive showcase, covering floor staff, coordinators, and on-ground support for a major national consumer event.

location
Riyadh, Saudi Arabia
year
2025
studios
Production
duration
3 days
scope
staffing · floor management · coordination
outcome
full staffing brief delivered
2026
case 16_ · guest experience × hospitality

AFC Asian Cup 2027 — Draw Ceremony.

Guest experience and VIP hospitality services for the AFC Asian Cup 2027 Draw Ceremony in Riyadh — curating arrival, welcome, and engagement moments for international stakeholders at a milestone event in Asian football.

location
Riyadh, Saudi Arabia
year
2026
studios
Guest Experience · VIP Hospitality
duration
1 day
scope
guest experience · VIP hospitality · arrival moments
outcome
draw ceremony hospitality delivered
2026
case 17_ · activations

Oliver Wyman — Suhur.

Ramadan suhur activation for Oliver Wyman — a curated corporate activation during the Holy Month, blending hospitality and branded programming for senior professionals in Riyadh.

location
Riyadh, Saudi Arabia
year
2026
studios
Activations
duration
1 day
scope
activations · corporate hospitality
outcome
suhur activation delivered
2026
case 18_ · activations

SIFI — Team Building.

Team building activation delivered for SIFI — a private corporate event featuring interactive engagement activities, group challenges, and on-site event management designed to strengthen collaboration and employee engagement.

location
Riyadh, Saudi Arabia
year
2026
studios
Activations
duration
1 day
scope
team building · group activities · event management
outcome
corporate activation delivered
Red Sea Gala Dinner
2026
case 19_ · creative

Red Sea Gala Dinner.

Customized product design and sourcing for a prestige gala dinner — bespoke branded elements crafted to the ultra-premium standard expected at an international cultural event.

location
Dubai, UAE
year
2026
studios
Creative
duration
1 day
scope
customized products · branded elements
outcome
custom products delivered
2025
case 20_ · entertainment

ISG Gala Dinner.

Entertainment management for the Islamic Games Gala Dinner — greeting entertainment, live performance programming, and general entertainment delivery, creating a welcoming and engaging guest experience for athletes, delegates, and VIP attendees.

location
Riyadh, Saudi Arabia
year
2025
studios
Entertainment
duration
1 day
scope
entertainment · live performance · guest experience
outcome
gala dinner entertainment delivered

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